Being upfront about your price, as required by regulators, eliminates the
first hurdle of budget concerns. It shows you have nothing to hide,
builds trust, and increases conversion (1*). In a competitive market,
transparency will help you stand out to clients and search engines.
With increasing automation, personal
touches are often lost. In a study of 1000
calls at over 100 firms:
of firms made no attempt
competitors, either during
the telephone enquiry or
in any follow-up email.
In over a third of all calls, neither party
knew who they were talking to, as the
caller’s name was not taken and the call
handler had not introduced themselves (2*).
of clients particularly
value a conveyancer who
keeps in touch once a
week. Doing this will also
increase the likelihood of
returning customers and
of customers would recommend the
conveyancer they used to a friend – but
only 14% did (3*). Ensure you have a
process in place to prompt
recommendations – you could even offer
of homebuyers base their
choice on getting the
lowest price (3*).
were more concerned
about other aspects of
The quality of your service is what is important to people. Highlight each part of your services and give rough timescales so the client knows exactly what they’re getting when they choose you.
of people begin their journey for
legal advice with a search
If you’re local, use that to your advantage. Use
your location as a keyword to attract local
customers and improve your search rankings. To
do this, include your address and local areas on
your website, along with helpful tips and advice.
Trying to rank for broader terms will be difficult
because you’ll be swimming in a bigger pond with
much bigger fish.
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